Hi: I think they use "drag" as a descriptor because drag implies resistance to flow. In any gas or fluid moving there are two pressures involved when a surface is encountered. Skin pressure and forward pressure. As one increases the other decreases. The venturi effect is a good example of these two different pressures at work. Lift on a wing another, as the faster moving flow over the top of the wing gets increased forward velocity and ergo pressure, and the resulting reduced skin pressure causing lift. A rocket nozzle, etc.. I suppose they could call it Push/Pull, but in a way that describes lift designs as well. How about, "Anti lift" or "The other force" ...LOL...