very roughly...
if you increase the number of turns you'll reduce the cutin speed, but you'll likely need to use thinner wire so you can fit more turns in there, and resistance in the armature will go up a lot (Because you have longer length of thinner wire).
As it is, (if I'm not mistaken) the ametek is likely good for only about 50 Watts sustained output (maybe 100 but I doubt it) into a 12V system - it may peak at 3x that but it's not going to be a real powerhouse.
400 rpm cutin is not way off the mark.. for a tiny 12V machine.
Rewinding one is going to be a lot of work, into a motor that in my opinion is pretty small/limited to begin with.
I'm not that keen on PVC blades - I think you could quickly carve a nice fast little 3-4' diameter wooden blade and get much better results and it'd possibly work well with the motor as it is now. If you want to keep life simple and easy - you would probably do well with a 2 blade rotor on there and I expect you could carve that from a 2x4 easily.