It all depends on what you want to do.
If you already charge batteries then you can use the excess power from your charge controller to provide useful heat, you will have to dump it somewhere as heat anyway.
Unless it is a large system and you have significant periods of excess power you may not get that much heat.
If you have no need for battery storage and you just want heat then don't go the battery route.
The power from the wind increases as the cube of wind speed and if your main product is heat then you need some sort of control that lets prop speed rise with wind speed. The prop operates best with the tip speed ratio constant and if you track the power to keep the prop speed at this ideal point it is called a maximum power point tracker. With heater loads this is fairly easy to achieve.
If you need a small amount of battery power but want to make good use of heat as well, you can design the mill for heating and make a clever battery charger to cope with the variable voltage or alternatively you can make your alternator much too powerful for your battery needs, in which case it will perform badly into a battery as the battery will hold the volts and speed down and stall the prop. If now you include your heater in series with the battery you will have better performance into the battery as the prop is running at a better tip speed, you will have low losses in the alternator but you transfer these losses to your heater and make use of them.
You will still need a charge controller and that can also dump as heat when the batteries are up.
Most people just charge batteries and are not too concerned with the heat, in which case they use a smaller and cheaper alternator that is sufficient to supply the batteries in low winds. In high winds they have more than the batteries need and dump the surplus and may or may not use the heat.
There is a case for mppt control for battery charging to raise the high wind efficiency, but unless you can do something with the extra power or need the heat, there is not a lot of benefit. There is a limit to the battery capacity and if the mill can cope with light winds there will be more than enough in high winds.
This is mainly why most people manage without mppt for battery charging, it is costly, adds things to go wrong and provides little benefit. Fine for a commercial manufacturer to Quote big outputs for a given prop size, but for home build it is easier to go for a bigger prop and have the gain in low winds where it really counts.
I hope you followed some of this. What is best for you depends on your wind resource, size of machine and what your main power use is.
Flux