For the little 4ft machine it makes a lot of sense to turn the magnets round. With the conventional way there is very little space at the centre of the stator. I have built versions and I built my own hub. When I suggested the version with one magnet rotor and a spinning plate to uprate it to 5ft I realised that this would be extremely difficult using the suggested trailer hub.
Other than that there is probably not much point in turning the magnets sideways. The ideal magnets for these axial machines are wedge shaped. Rectangular probably work out with the lowest resistance with the long sides radial, but with the little 4ft machine I don't think the difference in resistance is very much and the ease of mounting the stator is a bigger factor.
For anyone attempting a 2 layer winding then I suspect it would work out easier and better with the magnets turned sideways as it would give more room for the overlap at the centre.
Flux