This looks interesting. The most useful VAWT applications I've seen so far have been used for generating 12 volts at low amps (due to low RPM's), but, VAWTs are cheap and fairly easy to make.
I haven't seen one like this before. Did you get the idea from someone else, or should we call it the "PoLe VAWT"?
Just as a fun mind exercise, lets talk about one with two vertical blades. With each blade having two halves like an aircraft "split aileron" used on flying wings with no tail (Northrop, Horton).
I would try having the inner half of each blade fixed at an angle determined by the well-researched "Lenz2", leaving the outer half to flop open or shut as wind strikes it. Heres pics and a blade angle discussion.
http://www.thebackshed.com/Windmill/FORUM1/forum_posts.asp?TID=418
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