There can't really be a rule of thumb as there is for solar.
With wind it depends on the method you choose to load it ( direct battery charging, mppt etc). It also critically depends on the efficiency of the alternator. If the alternator efficiency is low you may need thick and expensive cable to get good results.
If the alternator efficiency is high ( alternator powerful for the blades) you may improve output dramatically by using thinner cables. In this case if you use the heavy and costly cables you will need to replace the cable loss with a costly resistor.
Those using motor conversions usually have inherent low efficiency in the alternator and heavy cable is likely justified. Those building cut price skimped dual rotors with too little magnet and copper will need to use the heaviest possible cable for reasonable results.
Those who don't skimp and use plenty of magnet and copper may find that they save much of the extra cost in the connecting cables and also run much less risk of stator heating and all the associated problems. Wind is a complete system and one factor impacts on another so nothing is set in stone.
Flux