#1 You could be confusing watts with volts. Read up on 'ohms law'.
If the wind picks up or not, the mill voltage can not go past the battery voltage because they are connected directly. But, the extra power has to go somewhere if the battery is in danger of being overcharged, usually a dump load like a heater. The situation is not really related to the wind speeding up, more related to the fact that the battery is getting full.
#2 The generator design should make more power as the wind gets faster.
I am suprised they claim anything about being the only one to make more power in more wind. Check the output charts of the mills being made here, or any of the other manufacturers, more wind=more power.
Big Time LOL. Check the charts of mills made by guys on this site for power at 5mph and 10 mph wind, then compare that to a like size airX. ("Jerry's" stuff for example, because he made some good charts, IMHO) Does an Air X even produce any power or even start turning at 5mph? At 10mph?
#3 Regulators and charge controllers are the same in my way of thinking for this RE stuff. The maker can call it either one from what I see. I call them all 'controllers'.
There are 3 basic ways to do it.
First, when the battery gets to say 13.8V, totally shut off the charge current, until the battery is down to say 13.7V then turn it on again. This is more for solar panels. (series controller)
Second, feed all the amps to the battery until it gets to 13.8V, then bleed off just enough amps back to the 'charger' to hold the battery at 13.8V. Again this is more for solar panels. (shunt controller)
Third, Feed all the amps to the battery. When the battery reaches 13.8V, an almost seperate device feeds basically battery amps to something else (dump load) like a water heater, until the battery voltage is 13.7V. This is more common for wind and water power. Almost a necessity for wind power. It could be good for larger solar arrays, but isn't very common. (dump controller)
Then there are buck/boost controllers, mostly called Max Power Point Tracking, 'MPPT'.
There are Pulse Width Modulation, 'PWM', controllers that give max amps (P), but the time duration (W) of the amps is varied (M). A vastly improved variation of the series controller.
And for good measure, some controllers use a combination of them just to keep us reading the literature!
G-