Phil
I am not quite sure which way you want to go. The easy way is to take power before the rectifier rather than rectify it and dump it, in other words make an ac diversion controller.
From your wording I am not sure that you don't want to change over entirely to an ac load and disconnect the rectifier. This would need a lot more thought so that you didn't end up with something hunting between the ac and dc loads.
For the first case it is easy but your ac load will see a 3 phase variable frequency changing between a sine wave and a square wave depending on load. Heaters are virtually the only thing that would operate on this and you would need to keep them balanced and they will be awkwardly low resistance. I would be tempted to switch in a first stage from a temperature sensor on the rectifier to reduce the dc charging current to something the rectifier can handle comfortably, then use a voltage sensor to connect a second stage to bleed off more power when your batteries are close to the dc control voltage setting and perhaps let a small residual charge be handled by the dc charge control in the normal way.
For the second system, you would need a complete ac load control that could operate independent of the batteries. This would give your more ac power if you did it right but it is a project in its own right. The waveform would stay a sine wave but would still be wild ac and I think you could only use it for heating without a lot of bother. You would have to give serious thought about how you implement the change from dc to ac load.
Flux