Hi
Many years ago I put a 1Kw resistance pad behind the plaster on a brick internal dividing wall, this radiated heat into my hallway and was detectable from the other side of the wall. So it helped for heating, but if you deliberately cool a brick wall below ambient and that drops below the dew point, then that wall will absorb the moisture from the air, it may lower the humidity but I doubt it will give any cooling, and as stated the best case situation could be mould, worst case could be any plaster on the wall degrading and falling off.
For heating I think it could be a lot of work, for cooling I think it is a none starter. Remember AC units have a condensation tray under the evaporator, what would you do with up to 2ltrs an hour of condensate in a brick wall.
just my opinion...
Brian