I've spent a lot of time on this concept, basically you need a mix of propane and isobutane for a heat fluid, and you need to find an oil that can dissolve in it, yet not break down at the high boiler temperatures.
you need a CVT to run the pump directly geared down off the radial inflow turbine, and the electric generator needs to be able to spin up the turbine to run the pump to start it up in the morning.
as for the collector, you need a funnel type design filled with stainless steel. $$$ (its simply not possible to get coatings to take the heat, protect from corrosion at 1 megawatt per square meter heat flux and keep an emissivity of .95, so you have to get creative, picture sun light striking the inside of the letter 'M' rotated about a cone, so you can get 10 fold surface area for free.)
As for the mirror, it needs to be cheap and made from unobtainium, doesn't rust, doesn't warp, doesn't loose its reflectivity after 5 years...
As for 35% efficiency as they claim.. maybe if you had a river nearby to cool off the condenser via a cooling tower.
But its simply not possible given the upper limits on the boiler temperature, and practical limits such as 1000:1 concentration ratio, practical emissivity of the collector, etc
supposing it might be possible to run it without oil, have the generator shaft fully support the radial inflow turbine (ie, no exposed bearings), and have a teflon lubricated pump that would help out quite a bit.