However, I don't understand how this can be a drag machine, at least if the normal definition of lift and drag is used. In chapter 3 of my report KD 35, lift and drag are explained, first for an airfoil in the wind tunnel and next for an airfoil of a rotating blade. The lift is the aerodynamic force perpendicular to the relative wind W and the drag is the aerodynamic force in the direction of the relative wind W. Both forces can be resolved into a component in the direction of the blade rotation and a component perpendicular to the rotor plane. The component of both forces in the direction of rotation is given by formula 4.13. If the lift component in the direction of rotation is larger than the drag component against the direction of rotation, a certain positive torque is supplied and in the case the machine is called a lift machine. The component of lift and drag perpendicular to the rotor plane is given by formula 4.14 and this component is called the rotor thrust.
It seems to me that Drag is used as a term in two different ways. One way, the way I think you are reffering too, comes from the wind tunnel engineering world, is the sum of all the forces that push it backwards in a wind tunnel, with the second paired term being lift, the sum of all the forces that push it upwards.
I think most engineers would agree that both of these summed forces, lift, and drag, are the result of more than one effect.
The "drag" for example is a combination of viscous skin friction, frontal area, and shape, "lift" is the result of action of the flow over both the upper and lower surfaces (yes in level flight it's mostly upper, but foils, other than propellors are not always in level flight).
So a while a Flettner rotor creates "lift", it does so by mechanically creating a rotating flow field via drag, skin friction.
It's really a semantical argument, but it's useful to understand that "lift" and "drag" are not really forces themselves, but rather the sums of various forces. I fall into the NASA and CFD camp of understanding air flow, and in general the recognition now, is that all turbines blades should be considered as flow turning devices and energy will be available relative to the flow turned. It's all about turning the flow, which the low pressure area above an airfoil is perfect for in high Reynolds number systems. In a high Reynolds number airfoil system, where kinetic energy dominates the flow, lift is generated by a small area having lots of interactions with molecules, in a low Reynolds number system "lift" must be generated by a larger surface area having lots of interactions.