Norm!!!!!
nice to see you around, and also nice to see someone from the past.
and yes i pop in from time to time, even though my interests have morphed a bit
from windpower until i can actually get somewhere ... where there is wind? 
i had to go back to the link and remember what the story was about, nearly 3 years has past and i have slept since then.
if you think of the armature (rotating element in this case) as a two pole electomagnet and lay it on the bench with the shaft faceing left and right.
you want to wind it as a simple electromagnet starting on the upper set of slots
(facing up at you) and then bring the wire over the shaft (don't forget to add an insulating sleeve) and continue winding the slots on the lower side in the same direction as viewed from the top side slots.
otherwise you will not have a north and south pole on the rotor, but two norths or souths which will cancel themselves out.
hope this is clear, if you send me an email addy i will sketch it up in paint if you like? i don't have a clue how to post a jpeg here, and haven't taken the time to learn how. lazy i guess (although i call it too busy)
what type of motor are you working with? an automotive blower motor?
it will be interesting to see how it works out for you.
a couple amps is a couple amps! 
bob g