This is not too different from an aircraft "winglet". Winglets are designed to improve the distribution of lift over the span of a wing, usually to improve fuel effeciency. If commercial turbine builders are using them, then it's obvious from where they're borrowing their ideas. For a wind turbine, these tips can only go so far before being likely to hit the tower!
For our miniature purposes, you will not see a performance improvement worth the investment in time. Designers use a computational fluid-dynamic model to simulate the airflow. There's really no other way to optimize a winglet on an aircraft, so I don't see why it would be different for a wind turbine.
About the noise... don't know about that one. Get the incidence wrong on your winglet and the wind turbine could easily make more noise.
Then again, they look wayyyy cool!
Cessna boosted sales of its 172 aircraft when they swept the tail fin backwards. The airplane flew 1 knot slower as a result of the change, but thousands of customers didn't care...
Boeing now puts winglets on its 737 series of aircraft. These winglets are proportionally bigger than the winglets on airbus aircraft, but it affords SO MUCH more room for the company logo!