Well, my wife and I just got our electricity bill for the (summer) quarter. We were interested in how much the solar hot water system would reduce our consumption, and we're down from an average of 8kWh/day for the same period last year to 4kWh/day. The electric booster in the hot water system hasn't been needed yet, solar alone has been adequate.
This is in an all-electric house, and to go any lower I'd have to replace the refrigerator with a chest freezer conversion. Last winter we went up to 20kWh/day due to the heating, but this year I'm going to give that "bubble glazing" technique a try and see how we go. (http://mtbest.net/bubble_glazing.html)
At 4kWh/day saved it's going to take about 15 years to pay off the cost of the water heater, but it's well worth it for the feeling of unbearable smugness I get whenever I turn on a tap. ;-)
BTH