That solar panel is not manufactured to live outside. It is a 'portable' charger designed for temporary use.
Remember also that with losses, that little solar panel won't give you much usable power over a day's time.
It states 750MA and that is .75A and that works out to 3.75 amp/hours provided it could put out it's maximum power (it won't) for a minimum of 5 hours of pure, clean bright sun per day (unlikely).
So, if you figure losses we'll say for the sake of argument that you'll get 3 amp hours from the panel per day. At 12Volts, that is 36watt/hours per day.
For perspective, if your TV uses 100 watts, you can run it about 20 minutes per day on that much power. 100W divided by 36 watt/hours = .36 hours or about 22 minutes.
Then, remember also that you will lose about 20% of the power that is sent into the battery to charge it in losses. So if you take that 22 minutes and shave 20% off it, that works about to 7 minutes so now you are at 15 minutes you can run the TV after a full day of good sun.
Do as others have said. . . get a bigger panel. . .
The refrigerator is out. Get an ice chest and use ice made in the house refrigerator. . .
For batteries, don't waste the money on those marine/deep cycle batteries from the local Big Box Store. Get true deep cycle batteries (like 6V golf car batteries) and get them in pairs. You can get them at Wal-Mart and auto parts stores for anywhere from $49 (too cheap, may not be any good) to over a hundred each for the best ones (unnecessary for the application).
First things first. . . HAVE FUN! Start small, learn what things will (and won't) do and then build your system as you go. You will learn a lot by doing. Asking questions before spending money is a good idea to keep from wasting money on things that won't do what you expect them to do.
Doug