I saw the same programme, I wasn't impressed by the Needle at all (it gave me the needle!), the inefficiency of this design was obvious (at least, to me), as it could hardly interact with any of the wind that passed through the swept area, and was LESS attractive than a standard three bladed HAWT (again, to me).
I cringed when the narrator was talking about how the Swift would "only produce 25% of the energy requirements of a house", as if having four of them on a house would be impossible! They seemed to think that the fact that it only produced 25% of the energy needed by a house was the end of the world, and that it was therefore 'not a solution'. Talk about blinkered (not to mention incredibly stupid) thinking. Why not just have four of them? Why not just have one that's just over twice the diameter?
This was typical of the BBC though, and I don't expect to hear anything 'technical' discussed by them without either extensive dumbing down (to the point of appealing only to five year olds - watch Horizon for an example) or simply not understanding basic physics.
When are they going to bring back Tomorrow's World and do a piece about the WindH.O.G.? Or any other new designs of turbines?