Yes units can be a problem, so can terminology.
Normally anything in gauge or number here will be AWG, as you say it is not the same as SWG. I don't know why we can't measure wire in diameter ( inch or mm) it would be easier, but that is how it has come about.
I agree with your other problem, it often causes confusion. The best term would probably be wind rotor, but it causes confusion with magnet rotor and alternator rotors in general.
Blades is a term I try to avoid, to me 6 ft blades means 12 ft diameter, but others don't see it that way. I tend to use prop and then I think it is fairly obvious that it means diameter. It's not strictly a prop at all but I have called it that for 60 years and will not likely change now.
The other one to watch out for is the confusion between number of magnets and poles.
With a dual rotor design a 12 pole machine will have 24 magnets, most other designs have one magnet per pole.
Normal practice is to consider wind rotors in terms of diameter, but often here it is not clear.
Flux