Non-overlapping windings are about trading extra magnets for simplified construction.
Completely paving the space between the magnets means that you're getting the most out of the magnets - but you waste a bit of it by having the current go through extra copper as the portion of the windings that is NOT between the poles has to bend and go extra distance to avoid another winding it's crossing over.
A simple compromise is to use easy-to-wind flat coils, still completely filling the space between poles (excluding mechanical clearance gap) where you DO have coil, but "wasting" the portion of the time the magnets are over empty cores and making up for it by buying a few extra magnets. B-)
Ideal is for the area between the poles to be full of copper and the spacing between the poles to be about the sum of the thickness of the magnetic material of the opposing poles.
Widening the gap between the poles to stuff in more turns means generating more voltage due to extra turns but losing voltage per turn due to weaker field. There's a maximum where the gap is about the thickness of the magnetic material. Wider and you lose more voltage from losing field than you gain with extra turns. Narrower and you lose more voltage from lost turns than you gain from stronger field. Curve is a hump with low slope near the peak (and necessarily zero slope at it, as with any max or min on a continuous function) so the parameters are not critical. Just ballpark it.
Amount of power generated in a given field is proportional to that copper cross-section. Just as with transformer windings, you can cut the cross-section up very fine with lots of turns of thin wire and get a high voltage and low current, or cut it up thick with few turns of heavy wire (or many-in-hand, which is better) and get lots of current at a low voltage. Power is product of current and voltage so it stays the same. (Caveat: If you get TOO thick, like by winding it with copper bar or pipe, you lose some power to eddy currents. Winding N-in-hand with something thinner that adds up to your desired cross-section avoids that - and also is easier to bend.)
So by tweaking the wire size and still filling the same cross-section you get to pick your voltage-current tradeoff to tune the voltage/RPM to your charging circuitry, blade radius, TSR, and wind regime, without affecting the total power the device can generate.