... And now for the comparisons, the fun
Here are the bulbs , from left to right
1. 15W 12DC commercial incandescent bulb (yes they do make them, used on older boats, bought at West Marine for my boat)
2. The famous 5W 12V Harbor Freight CFL (cover removed)
3. A commercial 5W 12V 36 SMD LED bulb , purchased off of EBAY (I kinda liked these until I started building my own)
4. My original 56 5050 SMD LED bulb, ~ 13-14W @ 12V
5. My new dual wattage 48/96 5050 SMD LED bulb 11/22W @ 12V
6. Typical 14W (60W EQ. ) 120V CFL
7. Typical 23W (100W EQ. ) 120V CFL
Disclaimer: All of this is subjective, there are no numbers, I'm not going to mention lumens, etc, because I can't measure them
Comparison technique: Static exposure photography using my Nikon DSLR D90 (f4.8, 1/60th sec , ISO 400 EQ. ) .
Note, because I stopped down exposure to get the best comparison differential, images do not reflect actual brightness as when in use, however they do show a distinct visual difference in what I'm going to call "Subjective Brightness" ... kinda fun.
15W 12V incandescent

Harbor Freight CFL

Commercial 5W 12V 36 LED

My 56 SMD LED bulb

My New 96 SMD LED bulb , 1/2 power , 48 active

My New 96 SMD LED bulb , full power , 96 active

14W 120V CFL

23W 120V CFL