If you're an EE, I'd recommend buying one of the receipe books (either the Dan's on this site or Hugh Piggott) and choose the 4 dia model. Don't try to re-invent all the mechanical/blade stuff because you'll get out in the weeds on matching the blades to the alternator unless you go with a combination that is known. From an Engineering standpoint, you get power from the rotor so the variables are diameter, blade pitch/profile, and number of blades. This needs to be matched to the alternator where the variables are number of magnets, number of coils, number of turns on the coils, size of the magnets, the wiring configuration (delta, star, IRP, etc.), and some other minor variables. If you choose one of the wind turbines from the receipe books, you'll have all the variables and it will work quite well.
Now comes the part of your project, you can't just paint-by-numbers and call yourself an artist. So I would recommend taking one of the variables and doing a DOE on changing some part of the design that you find the most interseting. For an EE, that would probably involve the alternator or winding configuration. You mentioned providing efficiency as a deliverable, so maybe you can just try hooking up the coils in different configurations (star, delta, IRP) and measuring the difference across the power curve. Another project could involve designing a MPPT controller if you're into circuit design (research this very well here before you decide to go this route). Yet another project would involve developing a theoretical model for the power output starting with Faraday. There are certain unknowns as you sweep across the power curve where the theoretical output doesn't match actual, and you have to really get into electromagnetic stuff to understand it. This would be a chance to refine the simplistic models we use to predict power for an axial flux machine based upon magnet area and number of turns. We would all be interested in another data point on these machines and you'll get plenty of (mostly) helpful advice as long as you pose informed questions. Good luck.