Adriaan;
I cannot speak for george65 or any others, however, what I believe this to mean is this.
Rather than merely posting a short blurb about the question and then say "In my free report on my website ,,,,," . How about just answering the question?
Heck, from the years past where people were known for posting 1/2 a book's worth of information, you too could merely cut-n-paste from your reports directly to their posted question, here.
With people's life's so busy these days jumping from one website to another, then back again for another question-n-answer session gets "complicated" and quite frankly; just too much.
Even when I get a return to duty office call and while assisting with a multi-district fire, I'm not wanting to jump websites either.
INMO YMMV
Bruce S