Mechanical heat is the same no matter how you produce it, it is direct conversion of HP to heat with no intermediate losses ( except for any gearing)
The solid friction route is not a good one and brake discs etc will be a permanent menace and I couldn't imagine anyone trying.
Hydraulic schemes with a pump on the turbine will work but you may have nearly as much losses as the electrical route. Lagging pumps and pipes would be a challenge.
Some form of hydraulic churn or paddle or a hydraulic pump and nozzle at the end of your mechanical shaft would be the most practical.
Don't under estimate the size of prop you need to get any heat except in a gale and if you make it big enough to do something on the average day then don't underestimate the problems of controlling it in a storm. Not impossible on a good wind site but heat is the lowest grade of energy and it would take a very big machine to be worth the effort.
Hot water as a by product of electricity is a useful thing to have to wash in but enough hot water to do any real heating is a different issue.
"A typical space heater uses 1500 watts to produce a little over 5000 BTUs. How much wind energy do we need to make 5000 BTUs from friction? "
1500W mechanical input ( 2hp)
Flux