Hello,
How big is your diameter and what type of blades ? The first step is to accept the amount of power capable for your size machine. A decent 10' machine could generate 500 - 1000 watts in 20 MPH winds. It takes a lot of power and or time to effectively Pre-heat / heat water. Without a controller it will be a give and take.
Obviously you need less load (higher resistance) to allow start up of your machine. Adjusting the load will basically give you 2 scenarios. Either you will have a machine that starts and runs in lower wind and tops out when the real wind starts or you might be able to tweak the load so your machine starts in higher winds only giving you more output in the upper wind speeds but spends most of it's time stalled out never running.
There is no substitute for swept area when trying to heat with the wind. Your blade design will also have a large impact on the amount of start up and run torque available. The flat type blades with little twist seen mostly on this site are basically fairly fast running designs. The power from these really comes on after getting up to speed. These work quite well for charging batteries as there is little or no load until they get up to battery voltage so they free wheel in low winds.
A direct resistive load without a controller will need start up torque in these low winds to get started. Again, raise the resistance (value) and or use a blade designed for higher torque in the lower wind speeds. At a constant 500 watts it would take approx. 12 hours to increase the temperature of 50 gallons of water 50 degrees F. It takes a lot of power and or time to heat with the wind.
I think if you search a bit on this site you will find more useful information on heating. I've been heating direct for quite some time now, it is a totally different thing from the norm here of charging batteries. Dave B.